Catch, an agentic admin assistant for leaders, has raised $5 million to accelerate its purpose to solve executives’ daily pain points.
The funding was co-led by Entrée Capital and Pitango, with participation from Seedcamp and Factorial Capital.
Catch, an AI startup co-founded by Nir Sabato (CEO) and Yoav Ramon (CTO), develops an AI admin assistant – also called Catch – that the developers claim demonstrates AI agents can safely move beyond analysis and reporting toward active decision-making. It is designed to behave like a human executive assistant, and handles sensitive communications, scheduling, and personal data with the same level of care expected from a trusted executive assistant.
The executive user explicitly defines, during the onboarding process, which personal and workspace assets Catch can access. So, for example, if it is granted access to the executive’s inbox, calendar and travel accounts, it will monitor just these. But if it detects a flight booked with no hotel attached, its reasoning capabilities will proactively check rates at the executive’s usual hotel and ask whether to book it.
It is a human-like judgment call, keeping the human executive in the loop to maintain the agent’s boundaries.
Catch can coordinate with the executive’s guests to schedule meetings, book travel, and handle follow ups to correspondence. “Catch works out of the box within minutes of syncing – building a profile of the executive, who they work with, how they like to meet and travel, and starts acting on it over text, email, Slack or phone, with no new tool or UI to learn. Human input is only needed when a decision genuinely requires it,” explain the developers.
The product provides an implicit argument for outsourced rather than self-built complex agents. With modern coding agents, executives can build their own agentic admin assistants, but it is questionable whether they can build a secure agent, or the security team can build adequate guardrails to secure the output without impacting the benefits. Outsourced agents could – in fact, should – be delivered ready made with the correct built-in security features.